In the next few years, some of the wealthiest people in the world will be created - and do you know what they’ll have in common? They’ll all be content publishers.

In this article, we discuss the potential in this industry, whether you really can be a one-man publisher, which niches are best suited for content and what you need in order to get started.

Why Individual Content Publishers Are Generating Returns That Border On The Realms Of Fantasy.

There’s two things you must keep in mind. First, we live in the information age, and nothing is more topical or in-demand in this era than quality information. Second, over the past decade people have moved onto the internet in their millions - and what’s the internet all about? That’s right - information.

This is exactly why online content publishers are supremely placed to take advantage of the massive information boom that we’re experiencing today. You see, information as a “product” is a beauty. It has a near 100% pro-fit margin, and with the technology today it’s possible for content publishers to employ several different in-come models to suit the market & prospect. Where once we only had standard affiliate programs, we now have a suite of monetisation options such as contextual (Adsense), pay-per-lead and so on.

How To Pick A Niche That’s Perfectly Suited To Information?

If only you could just pick any old niche, set-up a site and watch the green roll in eh? I’m afraid it’s not quite as simple as that and one of the most fatal mistakes aspiring content publishers make is in choosing the wrong niche to publish their content sites in. Even a really good content site in a poor niche will fail, while a terrible one in a red-hot niche will flourish. It’s sad but true.

Want to know the three niches that are the best I’ve ever seen for content publishers? The ones where a simple content or blog can generate truly sensational yields? Internet marketing is NOT one of them (it’s not bad, just not a top-five niche). In my view, the best three are:

- Finance & investment
- Real estate
- Travel

The reason for this lies mainly in the way that monetisation is possible within these niches. For example, finance & investment has some big ticket affiliate programs where commissions of $600+ per sale are not uncommon.

Travel is perfectly suited to Adsense while real estate has some wonderful pay per lead opportunities (this is when you get paid everytime a visitor does something like download a free ebook or fill out a free application form - the beauty being your visitor doesn’t need to pay anything for you to get a commission).

What Do You Need To Get Started With Content Publishing Immediately?

We’ve seen the potential, and the importance of cherry-picking only the most lucrative markets. Now comes the process of actually setting up the content website. Here are your basic options:

(a) If you’re technically sound and have enough time you can do this from scratch using a html editor like Frontpage.

(b) If you have the resources, you can hire a web-designer to create & publish your sites for you.

(c) Invest in a point & click type content publishing tool. The advantage here is you don’t need any coding knowledge and the tool allows you to create search engine friendly pages and easily add in advanced features like RSS feeds, opt-in form creation, affiliate code integration and so on.

The really exciting thing is that individuals like you and I are becoming wealthy beyond their wildest imaginiation by setting up as content publishers and developing websites & blogs that continue to bring in residual incomes while they focus on the next project. And they’re doing it on their laptops at home, while watching MTV.
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For those planning a sporting event, whether it be a charity evening, annual meeting or the club’s annual fund raising event, then the presence of one of the many soccer after dinner speakers that are available on the dinner circuit can provide your event with not only a highlight to the evening, but also it can act as a draw to potential dinners to bring even more attendees to your planned function. It can also give a boost to your intended function and might even allow you to increase your ticket selling price.

To contact most of these ex professional sports stars, you almost certainly will have to first go via their official agents or approved after dinner speaker bureaus. It is unlikely that these celebrities will accept bookings directly and no doubt sorting out the arrangements of travel, accommodation and what time to arrive at the event would certainly be considered to be beneath them.

Depending on where your location is and the home town of your chosen celebrity, on top of their speaking fees you will be expected to pay additionally for either a car for them to travel to and from the event’s venue, or even hotel accommodation for after the event. You might be given a choice of these or you might be told the celebrity’s preference, which might in turn be dictated by the timing of the event and the speaker’s other appointments in their diary.

Professional after dinner speakers don’t just attend and work with large events where they stand at the front and talk to the audience after the meal has been cleared away. Many are also happy to attend a variety of events, down to more intimate get to know events, where maybe only half a dozen attendees have a lunch with the celebrity. Or another alternative can be a planned question and answer session with your chosen sporting star answering questions from the audience.

Whilst they are at your function the celebrity may also be happy to compare a charity auction to help boost fund raising. In some cases, the agent might even be able to help you to provide suitable signed merchandise on a sale or return basis for the auction, it’s well worth checking what is possible when you are negotiating the contract.

Another point to clarify at an early stage when you are negotiating with the agent is how much you can use the speaker’s name when advertising the event. It is well worth passing the agent copies of press releases, flyers and the likes at an early stage, just so that they don’t turn around later and say that you have mis-represented their client. “An intimate evening with” might seem at first to you to be a perfectly fair way of advertising your dinner for 20 select people, but the celebrity involved might not see standing in front of a few dinner tables talking directly to the attendees in the same light and might want to reserve such descriptions for smaller events.